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True North Map Company came to me with a few sketches for their logo. I was able to work with them to create a brand mark that is rustic and trustworthy looking. I used Adobe Illustrator to create this logo. The tree was stock illustration selected by the client.

The Central Wisconsin IT Conference needed a logo for their very first get together - something that was clean, professional, and able to be printed on t-shirts, tote bags, and more. I created this logo using Inkscape. The fonts were free for commercial use and the Wisconsin outline was stock. It ended up a successful event with the logo printed on hundreds of items. My only regret is that I didn't charge for my services.

Eastbay was in the process of re-branding. The goal of this project was to give both the designers and developers more flexible color options to choose from so that the brand would be better equipped to meet the needs of the modern consumer. I was on a team of 4 designers that decided the color scheme using brains, research, and photoshop. I also put together this presentation PDF afterward. This color set is now in use on eastbay.com and in its printed look book. This was a great team and our meetings were always full of purpose.

A coffee roasting company needed a logo and assistance with branding research. I helped the client decide how to visually present the brand and created this logo using Adobe Illustrator and Photoshop. Fonts were free for commercial use. Looking back, I could have spent more time on the edges and creating mock ups to help the client visualize the end product more.

A small business was curious to see if I could recreate a look they had seen online - double outlined glowing text. I happily obliged, and I love the way it turned out.