As the football season begins, Eastbay markets products based on school colors. I worked with two other designers to define a clear creative direction for the campaign. After brainstorms, sketches, and presentations, we decided to move forward with a bold electric neon flavor. My role in this project included directing photoshoots and videography, creating a custom glow font, and assisting with graphics as needed. This campaign was a huge success with conversion pushing 10%.